13-14 - The digital highway
Digital has been waiting for pharma to join the party for a very long time. In the last few years, however, our industry has finally hit the digital dance floor, inviting the production line of constantly evolving technology to help extend, transform and save lives. Since March, digital has also entered all our consciousness in a truly existential way – a way none of us could have predicted. Indeed, if there was anyone left in our industry that hadn’t realised the digital age was upon us, please be assured, they do now.