With social distancing restrictions easing in the UK, it has never been more important to evaluate the ongoing and expected changes arising from the global pandemic. Bearing that in mind, the effects of COVID-19 will continue to impact the pharmaceutical and healthcare sectors in various ways as we move into autumn.

In this issue, Martin Price takes a look at the impact of the COVID-19 pandemic on cancer care while outlining the key learnings from the past 18 months (p16).

Our cover feature, from Matthew W Reynolds, explores how researchers should reflect on the impact of COVID-19 on real-world data and evaluate if pre-pandemic processes are still fit-for-purpose (p31).

Meanwhile, Alf Goebel considers what the pharmaceutical sector needs to do to ensure it is fit for digital purpose, as digitalisation is set to be at the centre of helping companies face growing challenges (p26).

A quick reminder that entry for the 2021 PharmaTimes Marketer of the Year, Communications Awards and Sales Awards is closing on 10th September – don’t miss out on your chance to be recognised! For more information visit www.pharmatimes.com/competitions

Finally, I’m very pleased to take on the role of editor of PharmaTimes – assuming the lead on the magazine is exciting on many levels. I’m eager to continue delivering high-quality news, interviews, features and analysis on the crucial issues facing the pharma and healthcare sectors in the UK.


I hope you enjoy the issue!

Lucy Parsons
editor

PharmaTimes Media Ltd,
Mansard House, Church Road,
Little Bookham, Surrey, KT23 3JG
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EDITORIAL
Lucy Parsons/ editor
lucy.parsons@pharmatimes.com
Karl Equi / executive director
karl.equi@pharmatimes.com   

SALES & MARKETING
Tara Lovegrove / business director
tara.lovegrove@pharmatimes.com
Elliott Skilton / marketing executive
elliott.skilton@pharmatimes.com

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Material may not be reproduced in any form without the publisher’s written permission. © Copyright 2021 PharmaTimes Magazine. All rights reserved. PharmaTimes Magazine is published by PharmaTimes Media Ltd, which is registered as a limited company in England; No 09019637.