May 2026 • PharmaTimes Magazine • 20-21

// V4H //


Real time

Making partnership working business as usual

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Partnership working is having a moment, again. National strategy increasingly frames collaboration across the NHS, industry, HealthTech and the voluntary sector as essential to delivering better outcomes and accelerating innovation.

Yet for all the rhetoric, partnership working still too often sits in the ‘nice to do’ category, with strategy struggling to translate into real-world collaboration.

Something crystallised for me when chairing the 2026 Excellence in Healthcare Partnerships (EHP) Awards networking panel entitled ‘from plan to partnership’.

The conversation wasn’t short of ambition; what stood out was the shared recognition that we won’t unlock the full value of partnership working until it becomes routine, and part of the fabric of how we operate as a healthcare system, rather than an add-on dependent on exceptional individuals or one-off opportunities.

What follows are my reflections on the mindset, culture and leadership required to make that shift real, what gets in the way, and a practical path forward.

Why ‘business as usual’ matters

When partnership working is treated as optional, it competes with everything else: operational pressures; financial constraints; organisational priorities, and the sheer cognitive load of running services and delivering targets.

Collaboration becomes something teams squeeze in around ‘real work’, rather than a route to achieving it.

And that’s the irony. The biggest challenges in healthcare – prevention, inequalities, adoption of innovation, redesign of pathways – are cross-boundary by nature. They are not solvable through siloed effort.

Making partnership working business as usual is not a cultural nice-to-have; it is an operating requirement for modern healthcare. But if we want this to be standard practice, we need to stop treating partnership as a virtue statement and start treating it as a discipline.

Mindset: from suspicion to shared intent

The first shift is psychological. Partnership working still carries an undercurrent of uncertainty, sometimes around motives, sometimes around value, sometimes around risk.

This affects both sides. NHS teams may worry about perceived commercial influence or unintended consequences. Industry teams may worry about unclear pathways to engagement, inconsistent decision-making or partnerships that are welcomed in principle but blocked in process.

This is where ‘business as usual’ begins: moving from a default stance of suspicion to a default stance of shared intent without being naïve about boundaries.

One of my strongest takeaways is the need for a more mature narrative. Partnership working is neither inherently ‘good’ nor inherently ‘risky’. Its value depends on whether it is designed with the right fundamentals: shared purpose, clear governance, transparency and a focus on outcomes.

When mindset shifts, the starting point changes. Rather than asking ‘Should we partner?’, leaders start asking: ‘What outcomes are we trying to deliver, and who needs to be at the table to deliver them?’

Culture: trust is built, not declared

If mindset is the catalyst, culture is the container. Many partnerships fail not because the concept is wrong, but because the day-to-day culture doesn’t support collaboration.

Trust is often invoked as the missing ingredient, but trust isn’t a sentiment, it’s a set of experiences over time.

From my perspective, trust is built through three cultural behaviours:

1. Transparency about motivations and constraints.
When organisations are explicit about what they need, what they can offer and what they cannot do, partnerships become less performative and more durable

2. Respect for complementary value.
Partnerships succeed when each party recognises what the other brings, whether that is insight, infrastructure, clinical leadership, implementation capability, data expertise or reach. This is not ‘everyone does everything’; it is purposeful contribution

3. A culture that allows early truth-telling.
High-quality collaboration requires being able to surface tensions early about priorities, evidence, timelines or resources without triggering defensiveness. When truth-telling is punished, issues stay hidden until they become failures.

Culture is also shaped by what organisations reward. If the system celebrates speed, compliance and organisational performance in isolation but not collaboration and shared outcomes, then partnership working will remain brittle.

Leadership: from sponsorship to stewardship

Leadership is the single biggest differentiator between partnership-working as a one-off and partnership working as the norm.

Many leaders are supportive of collaboration in principle. Fewer practise what I would call stewardship: actively shaping the conditions for partnerships to succeed, not simply approving them.

Stewardship looks like:

  • Holding a consistent line on purpose and outcomes, particularly when pressure mounts and compromises become tempting. Purpose and outcomes are often the first things to slip
  • Creating clarity on governance and decision rights. Partnerships stall when it is unclear who decides what, how risk is managed and how accountability is shared. Robust governance should enable progress, not paralyse it
  • Backing collaboration with resource and permission. If partnership working is ‘business as usual’, it should be resourced accordingly through time, roles, capability and a clear mandate.

The other leadership behaviour that matters is modelling. Leaders set the tone for how partners are treated, how disagreement is handled and whether outcomes trump organisational ego.

What gets in the way (and why it persists)

If we know partnership working is needed, why is it still not routine? In my view, five barriers show up repeatedly:

1. Misaligned incentives.
Organisations remain accountable for their own metrics first, system outcomes second. This makes collaboration feel risky even when it is sensible

2. Unclear or heavy governance.
Too little governance creates anxiety; too much creates inertia. Getting the balance right is a recurring challenge

3. Over-reliance on individual champions.
Partnerships that depend on personal relationships are vulnerable to role changes, organisational restructuring and shifting priorities

4. Evidence debates that start too late.
Too many partnerships begin with enthusiasm and only later ask: ‘How will we measure success?’

5. A lack of shared learning.
When examples of great partnership working aren’t visible, uncertainty flourishes. People default to caution because they can’t easily point to credible, comparable successes.

A workable path to ‘business as usual’ partnership

So, what would it take to move from aspiration to default? I believe a pragmatic pathway has four steps: simple enough to repeat; strong enough to scale.

1. Start with a shared purpose linked to population need.
Partnerships should begin with the ‘why’ that matters to patients and communities, not with a solution looking for a problem

2. Agree outcomes and measures early and keep them visible.
If partners cannot articulate what success looks like (and how it will be evidenced), confidence and momentum drop. ‘Measurable outcomes’ must be designed in, not retrofitted

3. Build proportionate governance that enables pace.
Governance should make partnership work safer and faster, not slower. Clarity on decision-making, data use, transparency and accountability reduces perceived risk and supports trust

4. Invest in the connective tissue: capability and brokerage.
Partnership working requires skills: facilitation; stakeholder alignment; systems thinking and often negotiation across different cultures and incentives. It also frequently benefits from a neutral convener who can translate between NHS realities and industry constraints, and keep discussions anchored in shared purpose.

That’s why I’m optimistic. There is growing recognition that successful partnership is not accidental, it is built. And organisations with deep understanding of both NHS and industry contexts are increasingly being used to broker the early conversations that turn intent into practical collaboration.

Why recognition matters: making partnership visible and credible

If we want partnership working to become routine, we need to make success visible because visibility builds confidence, and confidence increases adoption.

This is where a platform like the Excellence in Healthcare Partnerships (EHP) Awards plays a meaningful role. The programme was created to provide a dedicated space to celebrate and showcase partnership working across sectors, something that has historically been diluted within broader awards focused on other aspects of healthcare delivery.

As we move into the EHP Awards 2027 programme (with entries opening May 2026), the opportunity is not only to recognise excellence, but to share what good looks like practically and credibly, so more organisations feel able to adopt partnership working with confidence.

Because ultimately, making partnership working business as usual is not about producing more strategy documents. It is about changing how we behave: how we lead; how we make decisions; how we measure success and how we work together across boundaries to deliver better outcomes.

If we can embed that shift in mindset, culture, leadership and a clear operating model, partnership working stops being exceptional. It becomes expected. And that is when its value becomes undeniable.

Roshani Perera is Commercial & Operations Director at Visions4Health. Please contact Roshani Perera if you want to find out more about the EHP Awards 2027 or if you need support in getting a partnership working project off the ground: roshani@visions4health.com

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