New flames

Many, many years ago a caveman – frustrated by a lack of heat and light – struck a rock against the ground. The resulting spark ignited some conveniently placed grass and, from this, a fire started – a twisted fire started.

The caveman duly went to the cave next door and espoused the virtues of its hot new breakthrough. The neighbour was incredibly impressed and, hence, both ‘marketing’ and ‘communication’ were born (and fire was discovered).

It was a moment that lit the touchpaper for warmly embracing scientific achievement (literally and figuratively). And this is essentially what the annual PharmaTimes Marketer of the Year Awards and PharmaTimes Communications Awards aim to do each and every year.

Indeed, saluting new ways of igniting the imagination and recognising how we engage people with pharma and its infinite possibilities have rarely been so important – and so exciting.

Thus, following a challenging process of judging from an elite panel, the hottest talent in these vital industry arenas headed to prestigious The Chelsea Harbour Hotel for the glittering ceremony.

And, across both these enduring and evolving competitons the heat was well and truly on! After all, they were vying for the most sought-after recognition in pharma. No wonder celebrations were so loud, proud and late into the night.

Let’s find out who is building shelf space – both subtle or blatant – for their richly deserved award.