Totally triumphant!

The BHBIA has recognised the achievements of the UK’s healthcare business insights industry at this year’s Best of Business Intelligence (BOBI) Awards Ceremony, which took place at the Hilton London Wembley.

BOBI Chair, Wilf Iliffe, from 14 Four Analytics and Boehringer Ingelheim’s Kelly West compèred the ceremony.

Reflecting on this year’s awards, Wilf said: “With more than 250 individual entrants across the nine categories, it’s been another great year for the BOBI Awards and the quality of the entries is impressive.”

“It’s wonderful to recognise some of the people and projects helping to make an impact and drive innovation in healthcare in the UK,” he added.

Real-life submissions allow entrants to showcase exceptional projects that are making a difference to their organisations and among patients and healthcare professionals’ lives.

The Chair’s Award for Best Approach to DE&I
(sponsored by Boehringer Ingelheim)
Gilead Sciences and Cuttsy+Cuttsy for ‘Leaving nobody behind in HIV prevention and care’

Best Customer Insight (sponsored by Survey Healthcare Global)
Alzheimer’s Society and Bryter for ‘Reinvigorating fundraising communications for the long term: How behavioural insights brought a leading charity closer to supporters’

Best Patient-Centric Approach
(sponsored by Sanofi)
Narrative Health and MSD for ‘I COUNT – Triple Negative Breast Cancer Matters: Placing a spotlight on the voice of people with TNBC’

Best Use of Innovation
(sponsored by Beyond Blue)
UCB and Day One Strategy for ‘Dragons Den & Market Research Collide: Innovating Solutions for Patient Support Programme Enrolment’

Best Business Impact
(sponsored by CREATION.co)
Sanofi and Synergy Healthcare Research for ‘From rejection to recommendation: Overturning a NICE decision to improve patient access’

Compliance Challenge
(supported by the BHBIA’s Ethics & Compliance Committee)
A team from Adelphi Research, M3 Global Research, Survey Healthcare Global and Sermo
This biennial challenge allowed teams to step into the shoes of the BHBIA’s Ethics advisor and resolve a series of legal and ethical conundrums.

Creative Fieldwork Team of the Year
(sponsored by Sermo)
Survey Healthcare Global
Entrants showcased their creative approach to meeting the goals of a fictional brief for a market research project in diabetes.

Analyst Team of the Year
(sponsored by Boehringer Ingelheim)
CREATION.co
Teams explored a topic that is always in the news: health inequalities. They crunched the data and found insights to tell a compelling story with actionable recommendations.

Best Newcomer
(sponsored and hosted by Ipsos)
Julia Tarter, Healthcare Research Worldwide (HRW)
This award is given to the rising star with less than three years of healthcare business insights experience who best demonstrates knowledge and skills in a one-day competition.

The BHBIA thanks all sponsors, organisers, judges and entrants who contributed to the success of this year’s awards. To learn more about the winners and finalists go to bhbia.org.uk/bobi-awards