December 2025 • PharmaTimes Magazine • 4-5


Contents


Features

Twelve stockings of the NHS – curiosities and mixed blessings for pharma


A short film that stands tall amid an enduring health scandal


Press releases are dead. The future of pharma comms is alive


The Transatlantic MedTech investment gap – why does it exist and can it be plugged?


Grounding generative AI with Retrieval-Augmented Generation


Analysis

From patient-centric to patient-partnered – collaboration always benefits


Is the tide finally turning on the UK access landscape?


Industry observers reflect on tech-enabled progress over the last year


Anabolic steroid use is no longer limited to bodybuilders


SmartPeople

13.
The young ones
Pharma’s new leaders – attracting and empowering young talent


16.
Bold moves
Digital dexterity and robust site relationships – essential skills for today’s CRAs


30.
Doing clinical researcher things
The Clinical Researcher of the Year Awards 2025 ceremony takes off!


32.
Sight and sound
A night of marketing magic and communications flair


36.
Truly moving
Who on earth is going where and why they are going there


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