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Decoding the healthcare system – your gateway to local adoption at pace

The recent collapse of the Voluntary Scheme for Branded Medicines Pricing, Access and Growth (VPAG) negotiations has added more uncertainty and complexity to a UK healthcare system already undergoing a period of unprecedented change, following the policies and ambitions set out in the NHS 10-Year Plan and the Life Sciences Sector Plan.

This means the path to successful market access is becoming increasingly complex. The traditional ‘top-down’ approach to market access no longer guarantees adoption success, and there is an even greater need for a differentiated UK approach. Companies must now build locally tailored cases that demonstrate cost-effectiveness while engaging multiple layers of stakeholders.

At Visions4Health, we believe successful market access starts with a clear-eyed understanding of what is really happening on the ground. What sets us apart is our direct connection to the front line.

Through our extensive network of health system stakeholders, we bring clients granular and lived insight into what is driving decisions across the NHS today.

We know that while commissioners are restructuring and juggling pressures with fewer staff, providers are more ‘stable’ and actively seeking partnership opportunities with life sciences to support the ‘shift to the left’.

Our network is intrinsic to our core offer. For over 17 years we have cultivated trusted relationships with healthcare system stakeholders across the UK in payer, clinical and policy-making roles. This has led to the creation of Networks4Health and our Healthcare System Council.

Our community of over 300 professionals means we are not just able to observe policy shifts; we can interrogate them. We speak directly to the people commissioning services, reshaping service pathways, making prescribing decisions and delivering frontline care.

This gives our clients clarity on what really matters to stakeholders and how to align market access strategy and tactics accordingly.

Our approach is collaborative, agile and always grounded in NHS relevance. DCODETM (Disease Cost Outcomes Data Environment) is a Visions4Health proprietary tool specifically designed for the UK access environment. It is an efficient method to bring alignment, consistency and identify gaps in your UK market access approach.

Through a series of insight-led questions and a unique weighted scoring system, it provides a quick assessment of products that are pre-launch or already on the market but experiencing local access challenges.

By focusing on regional relevance, real-world evidence and practical outcomes, DCODETM enables life sciences companies to:

• Build smarter business cases
• Target resources more effectively and efficiently
• Demonstrate value where it matters most: on the ground with patients.

At a time when health systems are under pressure to do more with less, simply having a good product is not enough. You need the right approach, at the right time, supported by the right insight. That is where Visions4Health comes in.

If you are looking to cut through uncertainty and build a market access strategy that works in today’s NHS, or you want to learn more about DCODETM and how it can help you, we would love to talk.

Because while the system may be shifting, our commitment to real-world, local insight remains constant, and it is helping our clients achieve results that matter.
Visit visions4health.com or contact info@visions4health.com to find out more.