December 2025 • PharmaTimes Magazine • 16
// THOUGHT LEADER //
Digital dexterity and robust site relationships – essential skills for today’s CRAs
The role of the Clinical Research Associate (CRA) is undergoing a quiet revolution.
Once defined by frequent site visits and exhaustive data verification, the modern CRA now operates in a landscape shaped by decentralised trials, digital platforms and data-driven oversight.
This shift demands technical fluency on top of a more strategic mindset that aligns with the evolving priorities of clinical operations.
Layered literacy
Traditionally, CRAs were tasked with verifying every data point collected at trial sites. This model includes both 100% source data verification (SDV) and source data review (SDR), which is increasingly unsustainable as protocols grow more complex and data sources proliferate. It’s also no longer in line with regulatory recommendations.
Electronic data capture systems, wearable devices and ePROs now contribute to a volume of data that far exceeds CRAs’ manual review capacity. As new tools make more data possible, CRAs must also be proficient in reconciling data manually, often across multiple interfaces.
They must also demonstrate robust digital literacy to understand how data flows, where inconsistencies arise and how to interpret signals that may indicate risk.
A recent ICON survey reflects sponsors expect higher data and digital literacy from CRAs while simultaneously expecting them to focus on site relationship management, risk identification and targeted oversight.
Centralised monitoring platforms and risk-based monitoring strategies aggregate data from disparate sources, enabling real-time visibility across sites and studies. CRAs can now identify outliers, assess site performance and detect early warning signs before they escalate.
This shift allows them to focus on participant safety, data integrity and site engagement – areas that directly influence trial outcomes.
Seeing the difference
The rise of intelligent oversight tools further empowers CRAs. Dashboards and visualisation platforms make complex data more visible and more accessible, facilitating their use, while key risk indicators (KRIs) and quality tolerance limits (QTLs) provide guard rails for decision-making.
These tools support scalable risk-based clinical data monitoring strategies that can be adapted to different study designs and therapeutic areas. Importantly, many are system-agnostic, allowing CRAs to work within familiar environments while benefiting from enhanced functionality.
Yet technology alone is not enough. Effective oversight depends on clear governance and strong collaboration across functions.
CRAs serve as the link between sites and sponsors, contributing field-level insights that contextualise data and inform decisions. Regular cross-functional risk review meetings, supported by shared visual tools, enable teams to interpret trends collectively and adjust strategies in real time.
CRA of the future
Looking ahead, artificial intelligence and predictive analytics will continue to play a growing role in clinical operations.
These technologies are used to detect patterns invisible to manual review, enabling earlier intervention and smarter resource allocation. However, human oversight remains essential. CRAs must validate flagged anomalies, determine root causes and guide appropriate responses.
To support this evolution in clinical data monitoring, sponsors and CROs must invest in CRA enablement.
This includes training in digital tools, data interpretation and risk-based methodologies, as well as access to integrated platforms that streamline workflows. Governance frameworks must clarify roles and responsibilities, ensuring CRAs can act decisively and foster stronger site relationships.
The CRA of the future is not a data checker but a strategic partner. With the right tools and support, they will continue to drive smarter, more resilient monitoring strategies that improve trial efficiency and safeguard participants.
Helen Yeardley is Executive Vice President, Clinical Operations at ICON.
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