Collected works

What inspired the forming of Collected Group?
M: Collected Group involves two agencies. Health Collected creates innovative omniverse engagement programmes which aim to amplify disease and treatment awareness, while Science Collected provides memorable experiences using accredited-CME, accredited-CPD and IME programmes. Both are driven to improve ‘people health’.

We want to disrupt the way engagements with healthcare audiences are delivered. Most healthcare communication agencies typically adopt an approach focused solely on a single touchpoint, with no enduring experience. We are passionate about engagements that make a lasting impact.

What are Science Collected’s guiding aims, ethos and principles?
E: Getting attention from overwhelmed healthcare professionals – especially those who are important to our clients’ scientific strategies – is invaluable. Our guiding aim is to help clients have enduring, memorable and immersive experiences using innovative microlearning techniques.
We are fanatical about improving people health and use our expertise to maximise creativity, drive digital advancement and turn science into evocative content.

How do you ignite exciting engagements across the complex healthcare ecosystem?
M: When a client briefs us on a new project, our first step is to use sophisticated AI techniques to explore what their target healthcare audience want from engagements. This means that all the engagement experiences we deliver are bespoke and immediately resonate with the healthcare audience they are tailored towards.

Healthcare communication can often be mind-boggling – how do you cut through the jargon for the healthcare audience?
E: We use an omniverse communication approach to make engagements innovative, and enlist the support of globally renowned healthcare experts to ensure our content is credible and clinical data is dissected in a way that is effortlessly applied to clinical practice. Our approach to communicating clinical and scientific data strikes a chord with healthcare audiences to drive action.

What are the key factors, particularly in the digital era, when it comes to improved comms?
M: The ongoing pandemic has meant biopharmaceutical companies are investing more time and resources than ever into complex digital solutions. Moreover, with the flood of new clinical data and communication channels, healthcare audiences are feeling swamped. The solution to this is ensuring engagements are undemanding yet captivating and informative; empowering the end user.

How has the spectre of COVID-19 influenced what you do?
E: Healthcare audiences’ ‘virtual engagement fatigue’, and frustration with the influx of scientific information has meant unearthing a fresh way to cut through the noise and change engagement experiences using techniques such as microlearning.

How can inspirational healthcare engagement improve patient involvement and data?
M: By driving thought-provoking engagements which use an omniverse communication approach, recall of data and information will improve among healthcare audiences. By sticking in the audience’s memory, learnings will be applied to clinical practice, inspire better outcomes in people health and foster improved collaboration between patients and healthcare providers.

What are your ambitions for the year ahead?
E: Aside from working with amazing clients, we will bring individuals on board who want to make a difference, who are excited by science and clinical data and, above all, are inspired by innovation. We don’t want ‘employees’, we want to find entrepreneurs whose attitude, commitment and radical thinking will drive success for the Collected Group.
Go to collected-group.com

Mohammed Saleh Bham

Emily Harrison