Jan/Feb 2021 • PharmaTimes Magazine • 32
// PHARMATIMES AWARDS //
In December PharmaTimes hosted the first-ever live stream awards ceremony for the 2020 Marketer, Communications and Sales Awards – bringing together these sectors for an evening of celebration within an industry that’s more important than ever.
The finals days for each of the competitions were a completely virtual affair, with finalists presenting their innovative ideas in response to the brief via video link. This slight change in direction was widely welcomed and made the 2020 competition a great success; we received extremely positive feedback about how the new finals days – which involved a huge number of entrants, judges, role players and observers moving around numerous virtual rooms and role play settings – were operated.
For 2020, the Marketer of the Year competition again saw a great spread of industry-leading companies putting forward their brightest minds in a bid to claim a coveted pharma trophy – a testament to their hard work throughout the turbulent year. The teams also showcased excellent teamwork in the Commercial Cross Functional Team of the Year, which was particularly hotly contested.
The Communications Awards continued its legacy of enticing teamwork in an on-the-day challenge, and further highlighted how they can exhibit their superb communication and leadership skills virtually. Each year the competition partners with a charity for the Charity Challenge, with this year’s entrants responding to a brief created by The Children’s Hyperinsulinism Charity to directly assist in its fantastic cause.
The Sales Awards, which as usual saw finalists compete in a rigorous and highly respected challenge to evaluate their skills, also saw a fantastic range of companies taking part, all represented by candidates of the highest quality.
Despite no face-to-face interaction in the competitions, our finalists continued to surpass our expectations! The Executive Steering Committee have innovated and adapted incredibly to create another hard-fought competition.
PharmaTimes would like to extend its thanks to the Executive Steering Groups, judges and sponsors, without whom the competitions would not exist.
Congratulations to all our finalists and winners for 2020!