January/February 2024 • PharmaTimes Magazine • 4-5


Contents


Features

Politics, priorities and pitfalls for pharma in the year 2024


How can hepatitis C elimination learnings be applied to HIV?


The magnificent Marketer of the Year & Communications Awards 2023


Global collective discuss issues in rare neuroimmune conditions


Generative AI – navigating the evolution, benefits and risks


Analysis

The curious challenges of gene therapy development


Igniting proactive signal detection based on real-world data

Repurposing with purpose is the modern mantra for healthcare


The future of liver therapies – better AI or better data?


Reflecting on diabetic ulcer treatment in a pivotal area


SmartPeople

16.
Super models
Realise the potential of functional service provider roles


26.
Years and years
Priorities for 2024 – innovation, partnerships and a focus on clinical


28.
Big reset!
AI is making waves across the European regulatory landscape


36.
Your moves
Where you're going and why you're gooing there