January/February 2024 • PharmaTimes Magazine • 26-27

// CRYSTAL BALL//


Years and years

Priorities for 2024 – innovation, partnerships and a focus on unmet clinical needs

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Make no mistake, 2023 was a demanding year for life sciences manufacturing, with pressure to innovate, reduce costs and address global supply chain disruption through improved visibility and contingency planning.

Meanwhile, across life sciences manufacturing quality and compliance, the global digitalisation drive continues apace as the pressure builds to innovate, collaborate and contain costs.

The most significant pharma R&D projects for 2024 are concentrated in the biotech space. Although small-molecule developments are still a focus of investment, this once dominant field is becoming steadily less strategically important.

As a natural consequence, increased technology use has become a priority – both to support designated innovation, and to help deliver this efficiently and safely.

Efforts to digitise and automate manufacturing operations and processes in smarter ways have seen a sharp acceleration in initiatives over the last year, coupled with a renewed commitment to tech-based process monitoring and improvement – among operations of all sizes.

Agility, flexibility and robust transparency in front of regulators are among the reasons drug producers are upping their game technologically.

Transfer market

All market players now realise that targeted technology use offers a way to expedite product delivery, contain risk and manage cost.

It also, however, connects in more fluid and traceable ways with other entities – from regulators, to supply chain partners, to clinical trial participants and sponsors.

Tools are much more accessible and affordable now, certainly. As a result, digitalisation of manufacturing operations and associated quality control has become a competitive imperative.

That’s as manufacturers across the world, from India and China, to the Middle East and South America become more technologically advanced, and at an accelerating pace.

Even active ingredient producers are investing in automation of operations monitoring processes that were previously managed manually.

Digital tool use isn’t just for manufacturing operations oversight or laboratory quality control processes either, but also overall quality management.

Changes to everyday working practices during pandemic lockdowns, and extended remote working, have added impetus for quality-related process change.

Hybrid working and remote collaboration are now seen as an enduring model – supported by the cloud as a secure hub for sharing and exchanging information, across global operations and along the supply chain.

That’s as the benefits have been felt in process efficiency, and in overall transparency.
Feeding into these already established digital capability priorities, we have seen a number of pressing needs.

Tailor swiftly

The pandemic underscored the significance of being adaptable and swiftly shifting production, research and development, not least because of the need to respond promptly to new viral or bacterial threats in the future.

All of this demands that operations are comprehensively and reliably monitorable, and that relationships along the supply chain are strong but fluid, underpinned by a continuous, consistent information flow.

Mind meetings

The development of treatments and vaccines for COVID-19 benefited from an unprecedented collaboration among governments, organisations and corporations, setting a new precedent for addressing other diseases in the future.

Ensuring that the lines of communication are open, standardised and tamperproof will be essential in fostering more spontaneous and timely exchanges, eliminating process bottlenecks.

Goldie-looking chain

Disruptions in supply chains due to the pandemic have prompted companies to diversify their suppliers and consider local or regional production.

This has an impact on supplier quality control and compliance monitoring, with implications for audits and ongoing reporting.

Needle point

mRNA-based vaccines proved efficacious against COVID-19, prompting the industry to explore further therapeutic applications for the technology.

As manufacturers’ ambitions grow, there are quality monitoring and control implications both for new production lines and international supply partnerships.

Analyse this

The integration of telemedicine with pharmaceutical services has the potential to revolutionise drug delivery and monitoring, making it more precise and tailored to individual patient profiles.

Such integration could include digital tracking of medication adherence, remote consultation for prescription adjustments and even the use of AI-driven analytics for predicting patient responses to certain medications.

Need for speed

The speed with which COVID-19 vaccines were developed and approved has spurred discussions about streamlining regulatory approvals in emergency scenarios without compromising safety.

New balance

Ensuring equitable access to essential medications and treatments is likely to remain a salient concern, in the wake of discussions around global access to COVID-19 vaccines.

Ethical considerations play a vital role in healthcare policy and decision-making. This is essential to balance the interests of the various stakeholders, including patients, healthcare providers, pharmaceutical companies and government bodies.

This balance is crucial in biopharma research and development, where the allocation of resources and prioritisation of medical needs must reflect a commitment to serving the global community, not just the most profitable markets.

Digital love

As the whole life sciences industry strives to be more agile, responsive and competitive, the pressure is mounting for manufacturers to remove manual systems for process monitoring.

As they digitise capabilities, companies must be able to provide system validation and evidence of secure traceability, so vouching that generated reports have not been tampered with faked.

For manufacturers themselves, smarter operations and supply chain monitoring presents an opportunity to reduce the cost of production and its management, especially for conventional products whose prices are steadily declining.

Trends setters

In 2024, we can expect many of the themes above to continue to develop and accelerate. That’s in addition to other priorities that will emerge or gain momentum during the year, including:

R&D hits

R&D organisations being under pressure to accelerate the pace of innovation, focusing on emerging technologies and personalised therapies.

Even in the large generics markets like China, traditional drugs manufacturers are diversifying into biotech where the potential market is large and lucrative.

Science alliance

Alliances between pharmaceutical companies and tech specialists will multiply and flourish, particularly in the digital health space.

Success will depend on the ability of those respective parties to communicate with each other on the same level, which includes their ability to standardise and streamline quality measures so that these are consistent and meaningful to both parties.

Clinical climb

The growing focus on unmet clinical needs, targeting previously neglected diseases and rare conditions, is driven by advances in personalised medicine, innovative partnerships, regulatory incentives and increased patient advocacy.

These efforts represent a shift towards more inclusive and responsible healthcare, emphasising the need for broader access and treatment options across various health conditions.

Zeroing in

Finally, and importantly, the pharma industry is deepening its commitment to sustainability and to achieving net zero through energy efficiency improvements.

This incorporates the adoption of eco-friendly packaging, the growing implementation of environmentally friendly practices in drug production, proper disposal of pharmaceutical waste to prevent a negative environmental impact and a renewed focus on building sustainable supply chains.


Dr Eduard Cayón is Chief Scientific Officer at Rephine. Go to rephine.com