April 2023 • PharmaTimes Magazine • 4-5

Contents

Features

The need for study participation among patients from different backgrounds

A new FlyPharma Europe conference is up and running, this time in Vienna

Pharma futures – four key trends driving digital health this year

Companies are closer to their end users but do they understand its customers?

Adopting an effective digital transformation strategy is pivotal

Analysis

Is breast cancer care across Europe really good enough?

Real-world evidence – is it the sacred answer or a load of hype?

HCP common goals – a deal with the devil or a blessing in disguise?

Navigating the vast maze of NHS medicines optimisation

The challenge of achieving NHS digital change cost-effectively

SmartPeople

13.
In an ideal world
What is the future of sustainable pharma?

22.
Paper view
It’s time for ‘digital by default’

26.
Time waits for no one
Action for a sustainable supply chain

27.
Bespoke storage solutions
Supporting pharma with smart shelving

33.
Countdown conundrum
Producing medicines must focus on net-zero

36.
Your moves
Where you are going and why you're going there

38.
Connect more
How people work is evolving very rapidly

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PharmaTimes is the UK’s leading pharmaceutical magazine, tracking the trends and issues that affect the industry here in the UK, in Europe and across the world. We deliver independent, authoritative and trustworthy content through impartial, balanced and informed opinion and analysis.

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