The most we can do is learn from history, while forging ahead with a compelling new un-put-down-able chapter.

In a sense, we are busting ghosts of the past, but emphatically in the context of recruitment, opportunities and a bold realisation that difference equates to a substantially better pharmaverse.

As the world wakes up to gender disparity, however, it must continue to be mindful of ‘crossing the streams’. The 2016 version of Ghostbusters serves as a warning to those who think employing women in senior positions is simply a box-ticking exercise.

The aforementioned film recklessly believed that giving it the same outfits, premise and name, but replacing the personnel with women, would make it a zeitgeist-seizing study of modern female empowerment. In reality it loses the plot and totally misses the point.

You see, women are not simply slotting into established male roles as a means of retrospectively ‘making up’ for past misdemeanours. Women are creating these positions in their own image – composing a new narrative in the present – while delivering different perspectives and alternative visions.

The distinction between recreation and creation may seem small but, in the shaping of a new culture, and the embracing of difference in all its dimensions, it is absolutely essential.

Ghostbusting has a place, but igniting individuality is the future,

John Pinching
editor

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EDITORIAL
John Pinching / editor
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Iona Everson / group managing editor
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Karl Equi / executive director
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Luci Sargood / business manager
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