December 2024 • PharmaTimes Magazine • 14-15
// PT AWARDS //
On message!
PharmaTimes Marketer of the Year Awards and Communications Awards salute the intrepid navigators of a brave new world – Editor John Pinching reports
Every year PharmaTimes celebrates the achievements of our industry’s marketers and communicators.
And, thus, the class of 2024 recently convened to celebrate the skill of sharing accurate details, data, insights and information connected with the incredible therapies and products emerging from across pharma.
Within the unrelenting, crazy, unpredictable and crowded digi-scape, getting any healthcare-related messages through is a quandary of epic proportions.
For pharma folk in particular the need to impart essential announcements in a credible, concise and compelling way presents the ultimate challenge of our times – a challenge which PharmaTimes continues to recognise through its wide-ranging process of judging.
‘The most effective communicators and marketers shape information to deliver messaging that breaks through the noise’
While communicators and marketers have always had to find antidotes to conspiracy theories, the jeopardy of misinformation has exponentially increased in the past few years. This has mainly presented itself through the influence of social media and the general contagion of online twaddle when it comes to health.
Mercifully, modern drug development now relies on astonishingly meticulous lab- and tech-based innovation, nuanced data and real-time scrutiny.
The most effective communicators and marketers shape this wealth of information to deliver messaging that breaks through the noise, changing lives in the process.
Make no mistake, the ways in which these messages have been delivered are often as vital as the treatments themselves. Indeed, getting to the truth has never been more vital and exciting.
HALL OF FAME
Marketer of the Year
Aspiring Marketer of the Year
Winner – Natalie Pastor (Alnylam)
New Marketer of the Year (0-3 years)
Winner – Katie Walker (AbbVie)
Marketer of the Year (4 years plus)
Winner – Lewis Stark (AstraZeneca)
Omnichannel/Digital Marketer of the Year
Winner – Sarah-Lee Marchesi (Sanofi)
Cross Functional Team of the Year
Winner – Sanofi – Chloe Herbert, Emily Evans, Lucy Jones, Megan Dickenson and Hashim Tahir
Communications Awards
Medical Writer for Healthcare Professionals
Winner – Samuel Lethbridge (RubyDuke Communications)
Medical Writer for Patients
Winner – Blessing Maduelosi
Medical Affairs Communications Manager of the Year
Winner – Dan Sproul (Langland)
Digital Communications Team
Winner – Camino Communications
The Issue Management Challenge
Winner – Axon
Medical Affairs Communications Team of the Year
Winner – IPG Health Medical Communications
The Charity Challenge
Winner – M+F Health
The International Challenge
Winner – Resonant Group
The NHS Challenge
Winner – OVID Health
For a complete list search
‘phamatimes awards marketer/communications’
PharmaTimes
PharmaTimes is the UK’s leading pharmaceutical magazine, tracking the trends and issues that affect the industry here in the UK, in Europe and across the world. We deliver independent, authoritative and trustworthy content through impartial, balanced and informed opinion and analysis.