December 2024 • PharmaTimes Magazine • 3


Present tense

So, as we approach the festivities, it’s time for the annual self-reflection jamboree – wallowing in the moments of triumph and castigating perceived failure! Yep, it can only be Christmas, folks.

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In order to veer away momentarily from this inevitable personal analysis, I’m here to pull the lens back – way, way back, allowing us to gaze at a much bigger picture.

Indeed, I’m going to pan out so far that I’m framing Planet Earth itself – still home to the most advanced species in the known universe. Us! Unique, hopelessly and unrelentingly alone, but blazing a trail for a brand of progressiveness that only we can know about.

I know what you’re thinking. This is a bit deep, Pinching, where are we going with this?

Well, all roads lead back to one indisputable truth, which across our industry is well worth reflecting on.

We remain – perhaps by default – the only form of life that consciously creates and, subsequently, takes chemical-based products that theoretically make life better.

Now, as history has witnessed, this particular road, this decision to intervene with nature, has been far from perfect but our natural curiosity motivates us to persevere. Our curiosity pushes us anew.

And while there is no barometer in terms of humankind’s interaction with pharmaceuticals, it is safe to assume that it has been a force for good.

It is this reflection that eases us into another year of decoding the secrets of the pharmaverse.

Merry Christmas,

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John Pinching
editor

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EDITORIAL
John Pinching / editor
john.pinching@pharmatimes.com

Iona Everson / group managing editor
iona.everson@pharmatimes.com

Karl Equi / executive director
karl.equi@pharmatimes.com  

SALES & MARKETING
Tara Lovegrove / business director
tara.lovegrove@pharmatimes.com

Luci Sargood / business manager
luci.sargood@pharmatimes.com

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